Lytro
A new technology is about to come out; the company’s name is Lytro. Their promotion communicates that they will change the way that we capture and view images. The motto of the company is “shoot first, focus later” basically this new technology does exactly what the motto says. They develop a new camera, which is able to shoot in seconds, the photographer has just to switch on the camera and press the button. Later on the computer or even on the camera, the user is able to click on deferent areas of the image and the special software that the company has developed focusing on the image on the selected spot. The whole idea appears to have numerous applications on many deferent kinds of photography, but not to all of them. Speaking as an artist I fill like someone is taking of my hands a powerful feature of a camera, that some times makes the deference between a good or a bad picture, this is the ability to focus.
As conclusion I believe that this new technology will truly improve the way that we interact with photography only if it delivers everything that so generously promises.
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